services

Product Strategy

Diagnostic and recommendation based on market research, competition analysis and existing portfolio analysis.

Analyze the performance of existing products in the marketplace, compare specifications, pricing and market share with competitors’ offerings.
Identify your USP and opportunities for new products or changes to existing products.

Product Management

I can assist you with the following:

Follow-up of the product life cycle.
Follow-up of the product development from the creation, all the way until the production.
Strategically set the pricing to maximize profits and gain market shares.

Product Design

I have been leading designers for more than 17 years and working with them on a daily basis. Pushing their boundaries, giving my input and support to the creations and managing deadlines is one of my strength.

I have always been attracted by the richness of colors, the balance and harmony between them. I have been working for many years on color selection for different types of products, knowing the best working colors in the different regions of the world and of course following the latest color trends. Patterns is also an important part of my experience. I will help you in creating the best pattern for your product and target group.

Product Launch

Give your product the best possible chance of success when launching it!

Next to the strategical marketing plan, I can assist you with the following operational actions, in collaboration with your internal team or your marketing agency:

Writing marketing and launch plans.
Photo shooting and video recording.
Visual merchandising.
Sales tools: product feature and benefit sheet, sales brochure and product release.
Events and trade shows.